Recent blog posts

If the HR is performing effectively, employee productivity, loyalty, and commitment will rise to lead to your company achieving its objectives and goals. However, without a proper HR strategy in place, it can cause loss of energy, time, and lack of staff motivation. For your business to grow and succeed, you should set up and implement an HR strategy that aligns with your company’s goals. There is no shortcut to handling any HR requirements if you want your business to run smoothly and effectively. Here’s what you need to do to set up and implement an HR strategy. Develop the business vision From the onset, you should have a solid vision for the company. It is important for setting up and implementation of an HR strategy. It will help you to know the direction the business is headed in so that the HR can come in to assist in achieving its goals. You should communicate with the HR on your short and long-term goals to ensure that they create the right HR strategy you can implement and get desired results. The HR strategy has to be flexible enough to accommodate the needs of the company and at the same time, its focus should remain on... read more ❯

Bankruptcy can be a difficult process and one that should be guided by an experienced and qualified bankruptcy attorney. This being said, deciding upon which one to use can be a difficult process. Here we will go over the basics in regards to finding the right bankruptcy lawyer. Referrals: One of the best ways to find a quality attorney is through referrals from people who have undergone the bankruptcy process. These referrals can come from family, close friends, or co-workers. Another good place to find referrals are online bankruptcy forums and groups.  Chapter 7 Or 13: While some law firms, such as Sun Coast Law, are experienced in both Chapter 7 and Chapter 13, some specialize in one or the other. It is important to know the difference and ask prospective lawyers and firms about their experiences with both. For those who do not know the distinction, chapter 7 and 13 differ in what they ultimately want to accomplish. Chapter 7 bankruptcy results in the complete discharge of debts. Chapter 13 aims to restructure and renegotiate debt to make payment easier. The two processes can be quite different, especially during the creditor's meeting. If one is undergoing a chapter 13 filing it is very... read more ❯

Having a loved one at home in need of care can cause you a lot of distraction at work. There’s always that concern at the back of your mind, wondering if they are alright. This affects your ability to remain focused on what you need to be doing at work. If someone you love has recently become ill or in need of care, you’re probably going through feelings of malaise and despair, trying to figure out how to do it all. How will you care for them and keep your job at the same time? The truth is that it is possible. Here’s how: Keeping things organized If you’re going to have to balance work and caregiving, you haven’t got a minute to spare. At least that’s what it feels for some people when they’re trying to cope with it all. They seem to race from one commitment to another, without any time off. When you decide to become a caregiver for a loved one, the first thing you should do is get organized. To balance it all, you don’t have time to waste. Make a caregiving schedule that includes all the person’s caregivers. Sit down once a week or every month and draft it, then let... read more ❯

The digital age has created an entirely new venue for products and marketing. New, smaller, companies no longer have to undertake the large investment it costs to deliver products to brick and mortar storefronts. They can now take advantage of e-commerce platforms to deliver their products to consumers. While this is true, competition and monopolization has become quite fierce. The research of Nobel Prize-winning economist Joseph Stiglitz showed that three firms controlled 89% market share in social networking sites, that companies like Amazon, IBM, and Microsoft have gained near-monopoly status in their fields, and that companies benefit more from consolidating competitors, leading towards more monopolization. With all this being true companies, big and small, have turned towards AI to increase their sales and reach more customers. Let us look at some of the ways businesses are leveraging AI to their benefit. Data Analytics: The internet is built on data. Businesses that are able to efficiently use this data to their advantage ultimately do better than those that do not. Brian Weaver Founder and CEO of Torch.ai said: “You need to be able to handle streaming data, enrich it in real-time, and distribute it”. Many businesses use AI for this very purpose. Before AI, businesses had heaps of customer data... read more ❯

Recent studies reveal that 59% of consumers prefer to buy new products from a familiar brand. As business environment takes a new shape, small brands may be required to level playing field with big brands with loyal customers. As such, a business may have to find ways to differentiate itself from the competitors. Many entrepreneurs tend to react quickly to market shifts and operational challenges. For them, building a branding strategy comes as an afterthought. Recent studies have revealed that a branding strategy helps a business prevail over stiff competition. Furthermore, companies with loyal following generate high sales and profit. Business branding goes beyond having a cool logo or a well-placed advert. It takes consistent experience and communication for one to create a successful business brand. Even though the brand building process is simple, it does not happen in a few months or overnight. It is an ongoing process that establishes a long-term relationship with customers. A strong business brand results in increased sales, referrals, and advocacy for business products and services. Below are steps used in building a successful brand: Determine the target audience The foundation for building a successful brand is identifying the target audience. Before making significant branding efforts, think... read more ❯